"Illegal wildlife product";"Desired behavior change";"Target audience";"Social influence approach" "Bushmeat of protected-species (i.e., that may be served at restaurants in urban areas)";"Consumers select bushmeat legally harvested with commercial quotas";"Restaurant customers, e.g., tourists, businesspersons, or military personnelb";"Normative social information: place visible signs and other messages at relevant locations to expose consumers to information that (1) bushmeat consumption is socially disapproved and (2) a majority does not consume bushmeat.Public commitment: encourage senior and/or influential military and business personnel to pledge they will not consume illegal bushmeat and denounce illegal consumption." "Protected songbird species Illegally-harvested as pets or for singing competitions in Indonesia or Amazonia";"Select legally-harvested or captive-bred songbirds";"Songbird club members and hobbyists";"Block leader: Recruit club founders/ leaders to use and promote the use of only captive-bred or legally-capture species for singing competitions; block leaders talk to other clubs to persuade them.Normative social feedback: Create clubs or singing competitions with prestigious participants and prizes that only allow certified captive-bred birds; do not allow clubs and individuals using illegally-harvested birds to participate." "Asian and African pangolinc scales as traditional medicine in Viet Namd,e";"Select alternative modern medicine or other traditional medicine from legally-traded species";"Affluent, urban consumers";"Public commitment: obtain public pledges from traditional medicine practitioners, physicians, or celebrities stating they will not purchase or consume pangolin products."