Research Article
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Article title
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Abstract
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Keywords
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Introduction
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Methods
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Video selection
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Data extraction and analysis
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Comment content analysis
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Results
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Number of videos
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Exposure, popularity and engagement
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Influencer videos
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Trends
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Comment analysis
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Discussion
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Welfare concerns for pet otters
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Conservation concerns for otters in SE Asia
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Who are the social media “influencers”
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Media influence and links with demand
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Social media insights as a wildlife protection tool
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Recommendations
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Acknowledgements
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References
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Appendix 1
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Appendix 2
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Appendix 3
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