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  • ContentsContents
  • Article InfoArticle Info
  • CitationCitation
  • MetricsMetrics
  • CommentComment
  • RelatedRelated
  • FigsFigs
  • TabsTabs
  • TaxaTaxa
  • RefsRefs
  • CitedCited
  • Article title
  • Abstract
  • Keywords
  • Introduction
  • Methods
    • Video selection
    • Data extraction and analysis
    • Comment content analysis
  • Results
    • Number of videos
    • Exposure, popularity and engagement
    • Influencer videos
    • Trends
    • Comment analysis
  • Discussion
    • Welfare concerns for pet otters
    • Conservation concerns for otters in SE Asia
    • Who are the social media “influencers”
    • Media influence and links with demand
    • Social media insights as a wildlife protection tool
    • Recommendations
  • Acknowledgements
  • References
  • Appendix 1
  • Appendix 2
  • Appendix 3
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