Word cloud of a the cited common names provided by vendors when asked to list the most profitable wildlife derivatives, most profitable live wild animals and those species that have most increased in rarity (n = 130 total responses) and b the cited purposes provided by vendors when asked to list the most profitable wildlife derivatives, most profitable live wild animals and those species that have most increased in rarity (n = 117 total responses). Size of text is proportional to frequency of words in interviews. Frequency reflects both the number of vendors using the word and the number of times the word was used by the vendor.