Research Article |
Corresponding author: Laurentiu Rozylowicz ( laurentiu.rozylowicz@g.unibuc.ro ) Academic editor: Malgorzata Blicharska
© 2022 Andra Claudia Neagu, Steluta Manolache, Laurentiu Rozylowicz.
This is an open access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Citation:
Neagu AC, Manolache S, Rozylowicz L (2022) The drums of war are beating louder: Media coverage of brown bears in Romania. Nature Conservation 50: 65-84. https://doi.org/10.3897/natureconservation.50.86019
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The increasing demand for resources to meet the needs of our society has transformed the environment and increased the likelihood of human-wildlife interactions. Romania has the highest density of brown bears in Europe, with more than 7000 individuals populating the Carpathian Mountains and neighboring areas. The large brown bear population in Romania inhabits ever-increasing human-dominated landscapes, which frequently results in conflict with humans. The means and frequency by which the media communicates information to the readership influence the public perception of human-wildlife conflicts. This research is intended to contribute to the existing knowledge on human-brown bear coexistence in Romania by (1) exploring how the Romanian media depicts human-brown bear interactions in terms of the main themes discussed, framing of issues (emotions and key messages), and likely impacts on public perception; (2) analyzing the changes in reporting on human brown-bear interactions following the transition of the legal status of the brown bear from game to strictly protected species; and (3) investigating suggested policy and management solutions. The results indicate that news stories related to brown bears became common in Romanian mass media after 2016, when a provisional one-year ban on culling was instated, after which it increased abruptly in 2021, following the whistleblowing of an alleged trophy hunting event. The focus on human-bear interaction and hunting/poaching themes has not changed; however, the position of the media toward brown bears has become increasingly negative, even when presenting news stories covering human-bear interactions that incur no harm. To facilitate human-brown bear coexistence in Romania, scientists and practitioners should communicate with media representatives and provide a supplementary context for news stories. Evidence-informed news can help authorities better understand conflicts and create bottom-up pathways toward an optimistic future for brown bears and Romanian society.
brown bear, human-bear interaction, human-carnivore coexistence, human-wildlife conflicts, media content analysis, Ursus arctos
The increasing demand for resources to meet the needs of society has transformed the environment, increasing the likelihood of human-wildlife interactions (
Brown bears (Ursus arctos), the largest terrestrial carnivore in Europe, inhabit diverse European regions, including the Scandinavian, Carpathian, Baltic, Balkan, Alps, and Pyrenees regions (
The mass media plays an important role in addressing environmental conflicts and is currently the primary source of information for the local population (
Despite the increased human-brown bear interactions in Romania, few studies have focused on understanding the depiction of mass media on interaction events. For example,
Understanding how media frames brown bear-related content can support the debate around management solutions (
This study analyzed articles published between 2007 and 2021 from eight online sources: PRO TV Romania, Agerpres, Mediafax, News.ro, Observator Antena 1, Digi 24, Ziarul Argesul, and Informatia Harghitei. These media selections were based on their degree of influence in Romania (PRO-TV Romania, Agerpres, Mediafax, News.ro, Observator Antena 1, and Digi 24) and areas with high densities of brown bears (Ziarul Argesul and Informatia Harghitei, which are regional media sources). Informatia Harghitei was also selected as it reports on events covered by the media in Hungarian language. The selected media were searched for articles of interest using relevant keywords in Romanian: brown bear, bear, large carnivores, poaching, hunting, and attack.
In 2007, the status of brown bears in Romania transitioned from “game species subject to regulated hunting” to “strictly protected species” under the EU Habitats Directive (
After discarding the articles that were not relevant to the investigation of this study (e.g., discussing situations outside Romania and conflicts with other species of large carnivores), 931 media articles related to this study were retained (Table
Media | Coverage and forms | Number of media articles |
---|---|---|
PRO TV Romania | National / TV station, website | 303 |
Digi 24 | National / TV station, website | 88 |
Observator Antena 1 | National / TV station, website | 48 |
Agerpres | National / news agency | 218 |
Mediafax | National / news agency | 77 |
News.ro | National / news agency | 96 |
Informatia Harghitei | Local / website | 67 |
Ziarul Argesul | Local / website | 34 |
Following the methodology of
Of the 931 analyzed mass media articles on brown bears, 77% (i.e., 716) reported interactions between humans and brown bears, 20% (i.e., 186) presented events related to hunting or poaching, and the remaining 3% (i.e., 29) were related to the ecology of this species.
The Romanian media published a few bear-related articles until 2016, when the wildlife administration set a one-year provisional ban on hunting (see Fig.
The events that represented the subjects of the analyzed articles occurred in counties located in or near mountainous areas; the media articles presented events in 25 counties. Most of the articles that discussed human-bear interactions occurred in Harghita County (26%; 188 articles), followed by Prahova County (14%; 97 articles) and Arges County (11%; 81 articles). Regarding articles on brown bear hunting and poaching, Covasna County (23%; 43 articles) had the highest number of bear-related articles. The distribution by county can be viewed in Fig.
County-level spatial distribution of articles about brown bears published between 2007 and 2021 in Romanian media (a articles about human-brown bear interaction b articles about brown bear hunting/poaching; blue – area permanently inhabited by brown bears). Articles covering the ecology and biology of the brown bear and those with nationwide coverage were not represented (31 articles on human-brown bear interaction, 62 articles on brown bear hunting and poaching, and 28 articles on the ecology and biology of brown bear).
The main topic addressed by the Romanian media was the interaction between humans and brown bears (716 articles). The secondary topic reported in this category of the media articles was the spotting of bears near areas with human activity (28%; 204 articles), followed by attacks that resulted in injury to a person (16%; 116 articles) and property damage to gardens, beehives, barns, and livestock (20%; 145 articles). The less frequently reported topics included encounters with brown bears without casualties (15%; 106 articles), injury/death of bears following a car/train accident (6%; 46 articles), and attacks that resulted in the death of a person (4%; 27 articles; Suppl. material
Media articles on human-brown bear interactions presented several policy and management solutions to mitigate conflicts. The most suggested solution was to deter bears by pursuing them with dogs, cars, rubber bullets, or noise (16%; 117 articles). Other frequently suggested solutions were to relocate problematic bears to other areas (8%; 60 articles); request a hunting permit (5%; 39 articles); capture and release injured bears back into the wild or move them to zoos or rehabilitation centers (5%; 34 articles); and fine tourists and locals who feed bears (3%; 20 articles; Suppl. material
Most articles did not suggest a causal effect for the events (68%; 489 articles); however, 18% of the articles (131 articles) considered humans responsible for the interaction events, whereas in 12% (84 articles) of the articles, brown bears were considered the main cause of conflict (Suppl. material
The attitude towards brown bears, perceived from reading the articles, was predominantly negative (53%; 380 articles). In these articles, the authors used phrases such as: “At any moment the people can find themselves in front of a hungry bear;” “Beyond the horror they live with every day, they have lost their patience and trust in the authorities;” and “People are afraid of the worst.” A neutral position was supported in 264 (37%) articles, and the remaining 10% of the articles had either moral (64 articles), ecological (four articles), or utilitarian (four articles) opinions about brown bears (Suppl. material
The take-home messages of media articles discussing human-bear interaction.
Take-home message | Number of articles | % |
---|---|---|
There is an urgency due to the increasing number of bears, habitat degradation, and conflict with people | 270 | 38 |
Brown bears are a public safety threat | 196 | 27 |
No message suggested (objective news) | 126 | 17 |
No or minor issues with bears or their habitats (sighting of bears or non-conflictual encounters are normal) | 27 | 4 |
Local people/tourists are responsible for conflicts with bears | 44 | 6 |
Monitoring is needed to inform management decisions (e.g., when to hunt, how many bears should be hunted, when to feed bears in the forest) | 51 | 7 |
More scientific research is necessary to understand conflicts (e.g., why the interaction occurred, why the bear was aggressive) | 2 | 1 |
This study identified 186 articles on the hunting and poaching of brown bears in Romania; the number of articles on this topic only increased in 2019 (17%; 31 articles). A significantly higher increase was recorded in 2021 (58%; 108 articles; see Fig.
The main position resulting from articles debating hunting or poaching of brown bears in Romania was moral (46%; 86 articles), for example, when discussing poaching events. However, when discussing the need to hunt for an aggressive bear, the perception towards bears was negative (18%; 33 articles). In 63 articles (34%), the approach was neutral (Suppl. material
The take-home messages from the media articles discussing bear hunting/poaching.
Take home message | Number of articles | % |
---|---|---|
Poaching is an act of cruelty, endangering both bears and people | 61 | 33 |
There is an urgency due to the increasing number of bears, habitat degradation, and conflict with people | 37 | 20 |
No message suggested (objective news) | 29 | 16 |
Monitoring is needed to inform management decisions (e.g., when to hunt, how many bears should be hunted) | 22 | 12 |
Brown bears are a public safety threat | 17 | 9 |
Other messages (e.g., hunting is a sport, hunting is necessary to maintain wildlife, hunting is an act of cruelty) | 10 | 5 |
More scientific research is necessary to understand conflicts (e.g., why interaction occurred, why the bear was aggressive, why poaching occurred) | 10 | 5 |
During the analyzed period, the ecology and biology of brown bears were rarely a media subject (n = 29). However, there was an increase in 2021, when 13 articles were published. The main issue addressed was related to the brown bear population in Romania (38%; 11 articles), followed by the fragmentation of brown bear habitats and its subsequent consequences (21%; six articles) and the need for improved research (21%; six articles). Three articles discussed other threats, such as climate change (Suppl. material
The take-home messages from the media articles discussing the ecology/biology of brown bears.
Take home message | Number of articles | % |
---|---|---|
Monitoring is needed to inform management decisions | 10 | 35 |
More research is necessary for solving the problems | 6 | 21 |
There is an emergency due to the increasing number of bears, habitat degradation, and conflict with people | 4 | 14 |
Other messages (e.g., information on movement ecology, information about a bear sanctuary, what to do in a forest) | 3 | 10 |
No message suggested (objective news) | 3 | 10 |
Local people/tourists are responsible for conflicts with bears | 3 | 10 |
The MCA between the secondary theme of the media articles discussing human-bear interactions, main position towards bears, description of the individual responsible for the outcome of the interaction, solution to the presented issue, and take-home message explained 62.5% of the variance (Fig.
Multiple correspondence analysis (MCA) plot showing the clustering of human–brown bear interaction articles. Categories in bold contribute significantly to Dimension 1. Categories underlined and in italics contribute significantly to Dimension 2. s = solution, a = accountability for creating the interaction event, th = take-home message, p = media position toward brown bears. Supplementary variables are shown in red.
The analysis indicated that the articles that were published before and after the 2016 hunting ban had a similar approach to describing the events generating the respective news. Dimension 1 of the MCA confirmed that the articles that negatively depicted bears were mostly perceived as such by people who considered this species a threat to humans or their property. The opposing viewpoint includes articles with a moral position towards human-bear interaction events. From the perspective of these articles, humans are responsible for creating these events, and the solution for reducing the number of interaction events is to impose fines on people for feeding bears either directly or indirectly (by generating exposed waste). Furthermore, the take-home message from this group of articles was that humans exacerbate human-bear conflicts. Dimension 2 of the MCA indicated that articles that presented a negative position towards bears considered bears as the sole cause of conflicts, with preventive hunting being a solution to reduce the number of interactions. This group of articles concluded that bears threaten humans and their properties. A second group, with a significant contribution to Dimension 2, comprised articles with a take-home message of the requirement for a better brown bear monitoring program. Opposed to these articles were those with a neutral position towards the presented issue. Typically, such articles did not indicate a clear responsibility or abstain from presenting take-home messages, and occasionally suggested that sending aggressive bears to recovery centers is a viable option.
When analyzing articles with hunting or poaching as the main theme, MCA explained 91% of the data variance (Fig.
Multiple correspondence analysis (MCA) plot showing the clustering of bear hunting and poaching articles. Categories in bold contribute significantly to Dimension 1. Categories underlined and in italics contribute significantly to Dimension 2. a = accountability for creating the event, th = take-home message, p = media position toward brown bears. Supplementary variables are shown in red.
The MCA for the science-related mass media articles explained 93% of the variance (Fig.
Multiple correspondence analysis (MCA) plot showing the clustering of biology and ecology of brown bear articles. Categories in bold contribute significantly to Dimension 1. Categories underlined and in italics contribute significantly to Dimension 2. Th = take-home message, p = media position toward brown bears. Supplementary variables are shown in red.
News stories related to brown bears became common in Romanian mass media after 2016, following the instatement of a provisional one-year ban on culling (
Because Romanian mass media is increasingly interested in reporting interactions between humans and bears, media content analysis can be used as a tool for understanding the types of conflict and complementary mapping of human-bear conflict hotspots (
The increasing number of articles is not a true reflection of the actual increase in human-bear interactions. Other factors, such as the exponential use of social media by people and campaigns of hunting associations and local authorities for a lethal management system, may have contributed to this surge. For example,
Most of the analyzed articles in the human-bear interaction category did not describe actual conflicts but only the presence of bears where people pursue their activities or experience an encounter with no harm (e.g., 43% of the articles reported on the sighting of bears near inhabited areas and encounters with no casualties); moreover, when the interaction involves a bear attack, the event is extensively broadcasted, although the outcome is not fatal. Similar results have been reported in other countries, such as the case with grizzly bears in Canada (
The public perception of bears can influence top-level wildlife management decisions (
Romanian media repeatedly reports that deterring bears away from settlements by chasing them with cars, noise, or dogs is a viable solution to conflicts. Such measures are, at best, short-term solutions that do not guarantee that bears will not cause damage in future (
Many Romanian media reports indicate that humans are often responsible for the conflict. Inappropriate behaviors of people, such as getting closer to bears to take photos, feeding bears, littering in picnic areas, chasing bears, and leaving livestock unguarded, can have serious consequences for their safety, and bears often end up being labeled as aggressive (
Although the overarching role of the media is to share information impartially and objectively (
The most frequent take-home messages in Romanian media articles concerning brown bears were related to the increasing number of human-bear conflicts and high density of brown bears. Habitat fragmentation, an important source of conflict (
Authorities and scientists can better understand illegal hunting practices by analyzing articles in the media. For example, in Romania, poaching is often an attempt by local people to protect their property from damage. In many cases, the target species is not the brown bear, which highlights that wildlife management requires a multi-species approach. Compared to other studies (
This study indicated a clear link between the topic of poaching and the moral position towards brown bears. Most articles on the poaching of brown bears were presented with a moral position, with the practice being labeled as unacceptable cruelty. Furthermore, 43% of the articles discussed brown bear hunting or poaching calls for management by lethal methods, such as preventive hunting (population control) or intervention quotas (hunting of aggressive brown bears). Even in those cases where the illegal hunting by landowners is a result of habitat fragmentation or expansion of economic activities (e.g., logging and grazing), the suggested management option by media was the lethal removal of brown bears because of overpopulation. However, Romania does not have a research-grade census of the brown bear population, indicating that overpopulation is still an assumption (
The low number of articles on the ecology and biology of brown bears implies that there is less consideration of the ecological significance and impact of human activities on its conservation status. The few articles on this topic were mainly related to the high density of bears in Romania and the absence of a reliable census. Other subjects, such as the management methods; role of brown bears in ecosystems; cultural role of the brown bear; and threats, such as habitat fragmentation, overexploitation of bear food resources, and climate change, are often neglected. This is also valid for other case studies (
For mainstream human-bear coexistence (
Romanian media is increasingly interested in reporting on brown bears; however, most articles describe human-bear interactions, while other topics, such as hunting/poaching and the ecology of brown bears, are neglected. The 2016 provisional ban on hunting created debates over the management of brown bears in Romania; however, the topics of articles remained focused on human-bear interaction events, most of them without reporting actual conflicts but only the presence of bears. Another key event that triggered many media reports and, subsequently, public attention was the killing of Arthur (one of the largest brown bears observed in Romania) in a trophy hunt (Agent
Increasing the frequency of reporting non-harmful human-bear interaction events with alarm messages can only lower the level of acceptability and influence political decisions regarding the management of the brown bear population (
Publishing detailed and evidence-informed news can provide valuable information on avoiding conflict and facilitating the implementation of effective conservation and management strategies.
We thank Tibor Hartel and an anonymous reviewer for detailed comments and suggestions and Edward F. Rozylowicz for proofreading and suggestions, which helped us to greatly improve the quality of the manuscript. This research was supported by a grant from the Romanian Ministry of Research, Innovation and Digitalisation, CNCS-UEFISCDI, project number PN-III-P1-1.1-TE-2019-0835.
Appendix S1. Coding categories (adapted from
Data type: MS Word file
Explanation note: Table S1. Secondary topics of articles on human-bear interaction. Table S2. Outcomes/proposed solution from human-bear interaction articles. Table S3. Responsible for interaction event as discussed in human-bear interaction articles. Table S4. Attitude towards bears as resulted from reading human-bear interaction articles. Table S5. Secondary topics of hunting/poaching articles. Table S6. Attitude towards bears as resulted from reading hunting/poaching articles. Table S7. Secondary topics of science-related articles. Table S8. Attitude towards bears as resulted from reading science-related articles. Table S9. Take-home messages suggested by human-bear interaction articles. Table S10. Take-home messages suggested by hunting/poaching articles. Table S11. Take-home messages suggested by science-related articles.